Great Wine. Without the Big-Box Markup.

Why shopping for wine at Gina Jenny’s in Baraboo might surprise you.

Let's talk about something most people assume: buying wine from a wine bar must be more expensive than buying it at a big-box store.

We're here to challenge that.

At Gina Jenny’s Wine & Full Bar in Downtown Baraboo, we believe great wine shouldn't come with an inflated price tag. That's why we work to keep our retail bottle prices competitive with major wine retailers.

Yes, you read that right. You can shop small without automatically spending more.

The Same Wines. Competitive Prices. A Better Experience.

We pay attention to what the big retailers are charging because we don't think supporting a small business should mean paying a premium for the exact same bottle.

Our goal is simple: offer competitive retail pricing while giving you something the big-box stores can't always provide—a personal recommendation from someone who actually knows the wines on the shelf.

Whether you're picking up a bottle for dinner, grabbing a last-minute hostess gift, or stocking up for the weekend, you shouldn't have to choose between shopping local and shopping smart.

But We Don't Want to Carry Just the Same Wines.

Here's where things get a little more interesting.

While we keep familiar favorites available, we also love finding bottles you might not come across during your usual grocery store run. We're talking about lesser-known producers, unexpected regions, interesting varietals, and wines that deserve a spot at your table.

Because discovering a new favorite wine is half the fun.

And you don't have to be a wine expert to enjoy any of it.

Tell us what you normally drink, what you're having for dinner, or how much you'd like to spend. We'll help you find something you'll actually be excited to open.

No wine snobbery required.

Try It Here. Love It? Take It Home.

One of the best parts about shopping for wine at Gina Jenny’s is that you can discover what you like before committing to a bottle.

Stop in for a glass or join us for a guided tasting.

Find something you love? Ask us about taking a bottle home.

We offer 30% off our in-house bottle prices for wine purchased to go, making it easy to bring your favorites home.

And because our selection changes, there's usually something new to discover.

Shop Local. Drink Better.

We're proud to be part of Downtown Baraboo, and we want Gina Jenny’s to be more than just a place to stop for a drink.

We want to be your neighborhood wine shop, your go-to spot for a thoughtful gift, and the place you visit when you want a great bottle without spending more than you need to.

You don't have to drive to a big-box wine store to find good prices, interesting bottles, and a little expert advice.

Sometimes the best place to buy your next bottle is right downtown.

Gina Jenny’s Wine & Full Bar

Downtown Baraboo, Wisconsin

Not Just a Wine Bar.